Based on 55,000 interviews with customers who tell why they buy or not.

• Sell any product in today’s ever more complex marketplace.
   
• Get more and better appointments;
   
• Quickly uncover the real need or problem;
   
• Position yourself as a friend and advisor;
   
• Build high levels of trust and credibility;
   
• Create long-term customer relationships;
   
• Double your effectiveness and productivity in sales.

This 6 CD set includes:

Side 1 Challenges of Modern Selling

Side 2 Positioning Against Competition

Side 3 Partnering with Customers

Side 4 Know Your Customer

Side 5 Prospecting For Profits

Side 6 Personal Performance

Side 7 Gap Analysis

Side 8 Building Buying Desire

Side 9 Beating the Competition

Side 10 Power, Politics and Influence

Side 11 The End Game of Selling

Side 12 Leading the Field

Read more about  Advanced Selling Techniques